I didn’t come up with it. It was handed to me, but not as sympathy, as truth.
When I was younger, early in my military days, I used to call home whenever life got heavy. I was looking for comfort, for someone to tell me it would get easier. But instead, what I got was the same hard truth every time:
“You make your own luck.”
At first, it frustrated me. I didn’t want to hear it. But the more I lived, the more I realized it wasn’t just words. It was the reality of the world. Nobody was coming to save me. No handouts, no shortcuts, no easy breaks. Everything worth having had to be earned through grind, discipline, and resilience.
That message became my compass. It shaped the way I moved, the way I worked, and the way I rebuilt myself after every setback. It reminded me that scars aren’t weaknesses — they’re proof you survived.
And now, YMYOL is more than my personal mantra. It’s a brand built for anyone who knows what it means to carry weight, to get knocked down and get back up, to push when nobody’s watching.
YMYOL is for the strugglers, the grinders, the ones who live by discipline and fight for every inch. It’s not just clothing, it’s armor for the ones who know the truth:
You don’t wait for luck.
You make your own.
